Intelligent organisations are already reacting, are you?
We find ourselves in a new economy; the global financial crisis has impacted organizations and customers alike. Marketing departments that successfully turned out thousands of customer leads for the...
View ArticleDid you ever want to be a spy when you were a kid?
I remember when I was little I wanted to be a spy. So Mum and Dad got a book that taught us about codes, disguises and drop off points. My brothers and I then spent time writing fancy codes and hiding...
View ArticleTurning Social Media Data into Information
Having a social media presence has rapidly become game stakes for the organisations that want to connect to their customer base. However understanding the social “me” is far more difficult that...
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